James Madison Dukes

The James Madison Dukes play at the Atlantic Union Bank Center in Harrisonburg, Virginia, competing in the Sun Belt Conference. Under Mark Byington, the Dukes aim to build on recent tournament success. JMU's purple and gold colors and Shenandoah Valley location create a passionate following. The Atlantic Union Bank Center provides a modern arena.

James Madison made the 2024 NCAA Tournament as part of the Sun Belt Conference. The Dukes have a tradition of competitive basketball in the Colonial Athletic Association before joining the Sun Belt. JMU has produced NBA players and consistently competed for conference titles.