UCLA Bruins

The UCLA Bruins represent the University of California, Los Angeles, competing in the Big Ten Conference from the Rose Bowl in Pasadena—one of the most iconic venues in American sports. The Bruins embody West Coast style and Los Angeles energy, with a program that has won a national championship and produced countless NFL stars. UCLA has made the move from the Pac-12 to the Big Ten in 2024. The program's powder blue and gold and the rivalry with USC define its identity. Bruin fans fill the Rose Bowl for the crosstown showdown. UCLA represents one of America's great universities in the nation's second-largest media market.

UCLA football began in 1919, and the program claimed a national championship in 1954 under Red Sanders. Troy Aikman, Cade McNown, and countless others have worn the powder blue. The rivalry with USC—the Battle for the Victory Bell—divides Los Angeles and is one of the sport's greatest. UCLA's move to the Big Ten alongside USC marks a historic shift for West Coast football. The Bruins' identity as a program that combines academic excellence with athletic success has endured. UCLA's home at the Rose Bowl—where the Bruins have played since 1982—creates a unique gameday experience.