Dallas Cowboys

The Dallas Cowboys are America's Team, the NFL's most valuable franchise and one of sports' most recognizable brands, playing at the opulent AT&T Stadium in Arlington. The Cowboys represent Texas swagger and showmanship, from the star on the helmet to the extravagant stadium with its retractable roof and massive video board. Jerry Jones' ownership has kept the Cowboys in the spotlight whether winning or losing, with the franchise commanding attention across the nation's largest state. The Cowboys draw fans from across Texas and beyond, creating a national fanbase that few teams can match. Dallas continues its pursuit of a sixth Lombardi Trophy to add to the franchise's storied collection.

Founded in 1960, the Cowboys quickly became the NFL's model franchise under Tom Landry, reaching five Super Bowls in the 1970s and winning twice with Roger Staubach at quarterback. The 1990s dynasty featured the Triplets—Troy Aikman, Emmitt Smith, and Michael Irvin—who won three Super Bowls in four years and cemented the Cowboys' place among football's greatest teams. The Cowboys-Giants and Cowboys-Eagles rivalries produce some of the NFL's most intense division battles, with NFC East supremacy always at stake. Despite a championship drought since 1996, the Cowboys remain the league's most valuable franchise and a cultural phenomenon. America's Team continues chasing the glory that defined its golden eras.