Dallas Cowboys

The Dallas Cowboys are among the most recognized and valuable franchises in all of sports, proudly billed as 'America's Team.' Playing in the massive, high-tech AT&T Stadium, the Cowboys' navy, silver, and the iconic star logo have become symbols of NFL glamour and tradition. The franchise commands a nationwide following well beyond Texas, backed by decades of star power and championship pedigree. Few teams generate the year-round attention and expectation that follow the Cowboys.

The Cowboys entered the NFL as an expansion franchise in 1960 and quickly rose to prominence under coach Tom Landry. The team won back-to-back Super Bowls in the 1971 and 1977 seasons, then built a dynasty in the early-to-mid 1990s behind Troy Aikman, Emmitt Smith, and Michael Irvin, winning Super Bowls XXVII, XXVIII, and XXX under coach Jimmy Johnson and later Barry Switzer. That run gave Dallas five total Super Bowl titles, tied for the most in NFL history. The Cowboys moved into AT&T Stadium in 2009 and remain one of the league's most-watched franchises.